Because if the headline is poor, the copy will not be read. "If the headline of an advertisement is poor, the best copywriter in the world can't write copy that will sell the goods. "The difference was that one used the right appeal and the other used the wrong appeal.The appeal is usually expressed in the headline" "Both advertisements occupied the same space. "I have seen one mail order advertisement actually sell, not twice as much, not three times as much, but 19 1/2 times as much goods as another. Headline Multiplies Results 19 1/2 Times!!! Now, you may or may not believe me so what I'm going to do is ask the greatest advertising geniuses of all time to step right up here and tell you in their own words.Īh, I see the great David Ogilvy has stepped forward first. Or going on that vacation you've been dreaming about. This means that by improving your headlines you will get more readers, prospects, customers, sales and, consequently, income.Īnd that means you'll have more money to buy those toys you've been lusting after. Re: The Most Important Part of Your Ad, Website or Sales LetterĪll the advertising geniuses throughout advertising history have agreed upon one very important thing:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |